Why choose a Retail Store over the Internet?
As more and more couples look to start buying diamonds, they often find themselves having to choose between a local retail store or the internet. There are quite a few reasons why one would want to go the traditional route and shop local.
1st.) Every stone in your local stone has been screened for problems. Nothing is bought in bulk therefore you know your getting the diamond exactly as advertised and all the problem stones have been weeded out for you. This is not true on the internet sites. On those sites, every stone, especially the ones with problems, are listed, some for little money simply because they have problems that they are hoping the average consumer can’t see.
2nd.) In a local retail store, you get to see the stone first before buying it. Your salesperson will go over all the pros and cons of each stone with you and you’ll get to see exactly what you are getting for your money. Nothing is hidden as some of the internet sites do and everything is on the up and up.
3rd.) You’ll have the ability to start a relationship with someone who can help you with all of your jewelry needs in the future. This relationship, based on trust, will become one you are comfortable with and will be one you maintain over the course of your lifetime of buying diamonds.
4th.) A local jewelry store is far more likely to stand behind their product should any problems arise. Once you’ve purchased something over the internet, the website could be shut down and you would be with no recourse. Your jewelry store, however, will be there to address any issue and help you solve them in a way that you will be satisfied.
5th.) Shop local. Any money spent at your local jewelry store stays with in your community. Shopping on the internet reduces significantly the amount of money that goes back into your community. Shopping local helps to maintain your community, keep your neighbors in business and allow your town or city to expand.